01Who you are
You
You run an independent creative agency, and you’re ready for your next tier of clients.
Revenue£2m–£6mTeam20–60Led byFounders
You’ve probably got some of these
- Two or three clients carry the business.Lose one and the whole year changes.
- Work comes in through referrals and luck.There’s no steady flow you can plan around.
- New business stops when delivery gets busy.Which is most of the time.
- Efforts start strong, then quietly die.Outreach, content, a rebrand, an agency, a growth hire who left.
- You can’t see your pipeline.It lives in spreadsheets, Notion and a HubSpot nobody opens.
- Leads go cold after two touches.Nothing keeps them warm while you’re busy.
- You’re not sure who to go after.Or if they have the budget, or if that work is even profitable.
- The work is great. The hook isn’t.The offer feels open-ended, so it’s hard to buy.
- A senior growth hire isn’t in the budget.And with everything half-working, it’s hard to know what to fix first.
02How I fix them
Me
Your senior new business lead, without the full-time hire. I build the engine your agency should have had years ago.
Without a system, nothing sticks. So I put three things in place, and you need all three for growth to become predictable.
- StrategyWho you’re for and why they pick you. A sharp hook, a named target list and an offer that’s easy to buy.
- SystemOne pipeline in a CRM your team actually uses, with follow-ups and nurture built in so leads don’t go cold.
- RhythmA weekly routine the team can keep, and numbers you can forecast from.
Where I’ve done it: Impero, Great State, Jungle Creations.
03How we work
Together
We shift the dial. No activity for the sake of activity, just the few moves that take your agency where you want it to go.
- Find the low-hanging fruitOld clients, warm contacts and stalled deals are usually the fastest wins. We start there.
- Do what moves the businessEvery piece of work ties back to the clients you want and the revenue you need. If it doesn’t, we drop it.
- Build it with your teamYour people run it with me alongside, so the habits stay when I step back.
- Check the numbers, then adjustWe look at what’s actually working each month and change course together.
The result: the right next clients, a pipeline you can forecast, and new business that doesn’t depend on you chasing it.